Showing posts with label club. Show all posts
Showing posts with label club. Show all posts

Hollywood Promoters – Making Popularity a Business

Hollywood promoters are a hilarious example of how you can turn anything you want into a business.  Many promoters in Hollywood didn’t start out with a childhood dream of being a promoter.  Most are college educated with degrees in everything from business to engineering.  They end up falling into this career naturally because they are popular.

This is what happens.  If you bring many people of a certain quality to the club on a regular basis people notice.  And in time the ‘leader’ of groups will be approached by people such as other promoters or club managers.  The leader of the group suddenly is offered rewards and money for what he already does naturally, essentially being popular.  The more people that follow the promoter, the better they do.  The more people that listen to where is the coolest spot that night, the better the promoter does.

Each and every promoter in Hollywood has a certain style crowd.  Birds of a feather flock together.  So basically, people of similar types follow that promoter.  This ensures nightclubs specific crowds the night the promoter is working.  And all the promoter has to do is be as popular as possible.  Make as many friends as possible.  Network, party, and get to know people as much as possible.  Doesn’t sound like a bad job, does it?

Using Hollywood promoters is how a Hollywood nightclub ensures a good time.  If crowds clash too much, nobody has a good time and what happens is one crowd naturally leaves… trickling out one by one through the exit while the other crowd stays.  Crowd clash is a disaster.  The crowd is the natural following of the Hollywood promoters, and this is why they are critical.  Clubs can choose specific promoters to prevent crowd clash and ensure specific crowds and scene. 

If little boys knew that a career could be to throw parties, make as many friends (and especially girl friends!) as possible, to have free VIP treatment bottle service every night, and to make good money from it, many more little boys would grow up dreaming of becoming a nightclub promoter.  Unfortunately for little kids, nobody teaches anyone about this niche career. 

Nightclubs and Ratios

People who work in nightclubs use the term ratios like it’s a word as common as valet.  But ratio to the average person doesn’t mean what it means to a person working in nightlife.  A ratio is simply the number of women to men.  You always want to aim for a higher ratio. 

It’s much more to anyone’s advantage to have more girls with them than guys.  If it’s a group of all guys, it either takes longer to get in, costs more, or requires bottle service for entry.  This is fine, obviously guys like to have their boys nights out.  Ratios aren’t necessary, they just make getting in the door easier in every way. 

This is because there consistently are always more guys who seem to go to bars and clubs than girls.  It’s very easy to have too many guys.  And too many guys, otherwise known as a sausage party or sword fight, are notoriously just not fun for the guys or the girls.  The ideal party for both guys and girls is to have more girls than guys if possible.  It’s just psychology.  So ratio is critical and the first thing judged in Hollywood nightlife in order to avoid a scene with too many guys and barely any girls.  This can kill a night because people just won’t be excited to come back. 

Even whenever you pay ‘baller’ VIP status prices for bottle service, still the first question you are asked is what is your ratio.  This is because even when getting bottle service the ratio still matters!  You would assume that if paying VIP prices for premium service that it shouldn’t matter who you bring, hell you should be able to bring monkeys if you wanted for some bottle service prices.  But that is not the case, on any given night, any given club, ratio almost always affects even bottle service prices.

This shows how important ratio really is.  The ideal night for any nightclub is to have the problem of too many attractive girls.  This is the nightclub gold standard, because it is not easy to attain.  It happens, it’s just not a given that it will and nightclubs need to strive for it nightly.  So when somebody asks your ratio, now you can understand why it’s important.

Nightlife Websites and their Biggest Problem

The reason so many nightlife websites start and just stop before they even get complete is because of one major hurdle.   

Accuracy.  It's nearly impossible for one person or people starting a website to maintain accuracy in nightlife events.  It doesn't matter if that person has worked in or lived/breathed nightlife for the past 10 years. The reason is because their opinion will still always be skewed and this is why..
Nightclubs and nightlife operate off of what's hot. What is hot IS what is happening.  Everyone wants to know what's happening. AKA hot.   

The problem is that different types of people find different scenes hot.  So one group of people, for example serious hip hop lovers, will find one club totally popping, while another group of people, lets say top 40/mainstream lovers, will find another club that same exact night totally raging.  2 clubs are 'the hottest'.  Wait. But then what really is the hottest that night?  See... this is where the problems start.

The way LAScenester.com has set out to solve this problem is to utilize all the different people working in nightlife, such as the promoters, to say what is going on.  LAScenester.com never actually says which 1 spot is hottest.  All that it does is give as much detailed information about nights as possible, such as music style, dress code, door factor, and how to get in including who to contact.

With this information people can figure out their scene.  House lovers can find their scene, dubsteppers can find their scene, hip hop lovers can find their scene... there is something for everyone.  It's the hottest scenes of each.  You can also tell what are going to be hot scenes based on the flyer, what is happening at the club that night and door factor.

Note that door factor alone doesn't mean anything because sometimes good indie underground scenes might have a non 'good luck' door... but that doesn't mean that there you won't find celebs, tastemakers or real 'scenesters', or just plain old great people and a cool scene.

Hollywood Nightlife and Nightclubs

There are many clubs in Los Angeles, and Hollywood nightlife and nightclubs is where you will surely find it hard to keep your eyes and mouth shut. Once you enter a club, you will be mesmerized by modern paintings, gorgeous furniture and music that will definitely keep the night alive.

Most of the people go to this place to celebrate, to spend some good time with friends for a drink, and to have fun and unforgettable night. Hollywood nightlife and nightclubs are also a place where you get to see different kinds of people. You may also come across gorgeous people of all ages from designers and soon to be actors taking pleasure in drinking their mandarin gimlets or lavender martinis. During the summer, some clubs will organize a poolside parties. The pool comes with tented cabanas beside it.

Although there are many options in Hollywood nightlife and nightclubs that will surely offer a good time, there are some lounges that will also give you a time to chill like Ecco Ultra Lounge which is found near Hollywood and it is L.A.’s first eco-friendly lounge.  You get to enjoy a one of a kind nightlife at the same time all while being environment conscious.  The building is built from recycled materials making it a green lounge. It is assessed to carbon offset at about 180,000 tons per year. Also, the lounge is powered by the Los Angeles Department of Water & Powers Green Power Resources.  The urinals use the waterless technology, recycled steel air pressure toilets – very energy efficient, and an insulation that reduces 20% of the lounge’s energy consumption, just an insight for those people who are concerned in the environment. For people who are conscious in their diet or food intake, there are a lot of organic dishes to choose from in their menu list.  In terms of drinks, there are fine liquors also. 

Hollywood nightlife and nightclubs are not only for party and music. They also have themed clubs fit for your taste. But if you are looking for something of Asian theme, you can go to Geisha House  Geisha House is a Japanese influenced place, which is located in the middle of the Hollywood nightclub scene. It offers food and drinks that you cannot find in any other bars in the city and has been around for years. 

If you really are a party animal and definitely like the lights and the beats, Hollywood nightlife and nightclubs in L.A. is surely where you belong. If you want to enjoy your time with famous celebrities and interior designers, Hyde or Teddys is for you. Indeed, Los Angeles is where the party is. Nightclubs in Hollywood will positively rock your body and your nightlife will never be the same.

Having a GOOD Time at the club - What does that mean?

The reason people go out is to have a good time.  This is in any country, in any area, across all different genres and cultures and even ages.

With all these different factors, what Exactly makes a “Good Time at the club”? 

It’s the very business of nightclubs and bars to ensure a ‘good time’ for patrons.  So it’s worth it for anyone working in nightlife anywhere across the globe to take time to think about the definition of a ‘good time’ and how to create it.

The two most encompassing reasons for going out are this.
 A.  Girls go out to:
(in order of importance)
1. Dress up / look hot
2. Dance
3. Have fun with their friends
4. Find a guy
5. Have funny stories to laugh about the next day
Yes, girls are looking for guys… obviously an all-girls club wouldn’t go over very well. 
But dressing up and dancing are really what get’s girls excited, the guy factor is nothing out of the ordinary enough to be primary motivator. Girls get hit on everywhere. But the only times they get to dress up and drop it like it’s hot is at the club or on a date.

B.  Guys go out to:
1. See hot girls
2. Get numbers
3. Get a hot girl that night
4. Have funny stories to laugh about the next day
5. Dance

Let’s also think about what clubgoers always are raving about after a good time at the club:
random single girl/guy:  “there were soooo many hot guys/girls!!!”
random girl/guy: “the music was soooo good, we danced all night! I can’t even walk today!”
random guy:  “It was bangin. there were chicks everywhere”
-memorable stories of any sort of out of the ordinary events-

Now maybe we can understand the HUGE importance of Hot Girl factor in Hollywood nightlife and why ratios exist.  Guys go out to see hot girls. As many as possible. Guys are the ones who usually spend more overall and on the bottle service to attract girls like honey. What drives most big city clubs is bottle service revenue…not just bar sales.

Out of towners, this really is for you.  Learn it. Don’t take it personally… it’s business!!
It’s all about ratios, hot girls and big spenders.

When you hop from club to club it’s amazing what different scenes you’ll find… and all are having a Great Time.  Different people, different definitions of hot, different definitions of fun.
In one club a guy may see nothing but ‘hot chicks everywhere’ and hear great music.
A different guy may walk into the same club and see a bunch of dogs and crap music.

*Here it is… after all that hard reading work…. the definition of a ‘Good Time at the Club’.*

GOOD TIME:  “Similar people in terms of appearance, socioeconomic status, values and culture with just enough variation to spice things up.  A little, but not too much.”

(And similar people can be people you WANT to be similar too as well..  this is why Everyone wants to go to clubs celebrities are at)

For more info on clubbing, nightlife, or Hollywood club scene checkout LAScenester.com for more info or follow them @lascenestr

Club Lights and Interior Design for Scenester Club in Hollywood Los Angeles

Unlike in the past, nightclub lights have gone a long way and the scenester club in Hollywood Los Angeles has a way to keep up in the trend.  They are much more advance and well researched nowadays.  There are also many choices, easily installed and can be operated by computers.  If you are the person behind the records, you have to power to control the lights.  The patrons appreciate a nightclub that gave them such an exceptional experience and one of them is through the lights.

The unique designs of Scenester club in Hollywood Los Angeles have further enhanced the environment of the nightclubs.  The nightclub patrons cannot help to notice these club lights and it gives them double the fun seeing these one of a kind decoration.  Not only do they synchronize with the beat of the music, it also gives the man on the records to set the mood for the patrons. 

Back in the days, patrons have to content themselves on traditional recessed lights and strobe lights.  Compared to the new club lights of Scenester club in Hollywood Los Angeles, they were difficult to install and never to mention how much it will cost to mount and operate them.  Also, they were just located in the dance floor with a white laser beam to focus it. 

The LED light technology is the current trend today.  Even though many of the other nightclubs are still using the traditional strobe lights, those who are using LED lights have the advantage of attracting more patrons.  The nightclub owners who have installed LED lights are also able to decrease their energy consumption aside from increasing the nightclub’s pleasing design.  Other club lights such as the LED Disco Panel Bubble are being utilized to add more colors such as gold and silver.  However, nightclub designers must choose their LED lights so as not to compromise the interior design of the nightclub.  The light colors should match the paint colors and the other decors.  There should also be more lights focused on the dance floor because this is where the life of the party is.

Patrons nowadays set a criterion for lighting designs on nightclubs and Scenester club in Hollywood Los Angeles is the first in line.  The lighting of the club is a very important factor in the decoration and interior design.  They would certainly not appreciate a nightclub that does not offer them a unique experience.  They would very much appreciate a club that changes their designs from time to time.  This gives them the excitement of having to anticipate what will happen the next time they visit. Some creativity and innovation are essential to display good lighting.  You can add or decrease lighting designs once in a while as long as they will blend beautifully during the events.  In order to keep your patrons, as owners, you need to maintain your equipment always to give them the satisfaction they want.

Not getting rejected by the bouncer at a hot Hollywood nightclub.


New to Hollywood or visiting for the first time?  Want to go out and do the nightclub scene? Going out to the hottest club in Hollywood and out on the town in LA is not as easy as you’d expect.  Figuring out the best nightclubs and having a fun night isn’t as easy as in other cities.  If you don’t know what you’re doing you have higher odds of being rejected by the bouncer.  If you decide to head to the next club or bar you will risk paying cover or being rejected by the bouncer there also. 

People in Hollywood nightlife know that if paying cover you won’t be partying with celebs or socialites.  If you don’t pay a cover charge getting in will be much harder unless you’re a hot girl or group of hot girls but you will be at a hot club,.  If you’re a tourist and go out for the night in search of the hottest club in Hollywood and expect to get in it may not be what you expect. 

Which nightclub you want to go to you should decide ahead of time whether a tourist or new to Hollywood, or aren’t new but don’t keep up with nightlife.  If you are rejected by the bouncer at the hottest club in Hollywood of the moment or just a hot club, it can be a buzzkill and blow to the ego.  Not a fun way to start the night.  If rejected at the first club then the second club you go to will probably be whatever is within walking distance, and the crowd and nightclub won’t be predictable.  It could be fun but won’t be the night you were expecting.

Learn la nightlife on LAScenester.com before going out in Hollywood nighclub circuit to help you figure out what’s happening at what club, what is expected and how to get in.  Prevent rejection by the bouncer by reading a little and thought ahead of time.  A little online research ahead can save your night!