Hollywood promoters are a hilarious example of how you can turn anything you want into a business. Many promoters in Hollywood didn’t start out with a childhood dream of being a promoter. Most are college educated with degrees in everything from business to engineering. They end up falling into this career naturally because they are popular.
This is what happens. If you bring many people of a certain quality to the club on a regular basis people notice. And in time the ‘leader’ of groups will be approached by people such as other promoters or club managers. The leader of the group suddenly is offered rewards and money for what he already does naturally, essentially being popular. The more people that follow the promoter, the better they do. The more people that listen to where is the coolest spot that night, the better the promoter does.Each and every promoter in Hollywood has a certain style crowd. Birds of a feather flock together. So basically, people of similar types follow that promoter. This ensures nightclubs specific crowds the night the promoter is working. And all the promoter has to do is be as popular as possible. Make as many friends as possible. Network, party, and get to know people as much as possible. Doesn’t sound like a bad job, does it? Using Hollywood promoters is how a Hollywood nightclub ensures a good time. If crowds clash too much, nobody has a good time and what happens is one crowd naturally leaves… trickling out one by one through the exit while the other crowd stays. Crowd clash is a disaster. The crowd is the natural following of the Hollywood promoters, and this is why they are critical. Clubs can choose specific promoters to prevent crowd clash and ensure specific crowds and scene. If little boys knew that a career could be to throw parties, make as many friends (and especially girl friends!) as possible, to have free VIP treatment bottle service every night, and to make good money from it, many more little boys would grow up dreaming of becoming a nightclub promoter. Unfortunately for little kids, nobody teaches anyone about this niche career.
Showing posts with label hollywood. Show all posts
Showing posts with label hollywood. Show all posts
Why Bottle Service in Los Angeles is Not For Tourists
Here is a little insight into why bottle service in Los Angeles is not for tourists only. First of all, many people in Los Angeles like to party right. As natives, or scenesters, it is an insult to wait in line or to pay to get in. It’s just a cultural thing. It shouldn’t be an insult to have to wait like anyone else or pay like anyone else, but because LA is full of egotistical people and it is part of the culture, it is an insult for most. Natives want the hookup, to party right, to not be treated like just another head.
The reason why bottle Service in Los Angeles is not for tourists only is because native Angelinos like to do things right or not do them at all. They want and expect the VIP treatment. Native scenesters don’t want to fight in lines or wait for drinks. When you have a table you are partying ‘proper’, true VIP style no matter what club, night or scene. Getting bottle service serves many purposes including the real estate of your own area in a crowded club, the privilege of being served instead of having to fight for each drink with other clubgoers at the bar, and freedom to invite people over. It’s like literally hosting your own mini party within the club! If you think about it now, what is possibly better than hosting your mini party within a hot club night? Where you don’t have to be pushed, pulled or fight for dance space or drinks. Where you get served and waited on hand and foot by the bottle service girl. This is partying the right way. And Angelinos like to do it right or not do it at all. Now you see why bottle service in Los Angeles is not for tourists. It’s for natives just as much as it is for tourists. If anything, tourists probably are shocked at the prices if they aren’t familiar with table service in large cities (such as Vegas, NYC, or Miami). Tourists (or people who just don’t know) if anything are the ones who can’t understand why someone would pay $400 for a bottle of liquor that you can buy at Ralphs for $40. Just like people used to Hollywood nightlife would be confused at how clubs let anybody in, or charges girls cover. Different scenes have different cultures, and rules and norms that apply. Bottle service is an integral party of Hollywood nightlife for specific reasons, and it is for both natives and tourists alike.
Nightclubs and Ratios
People who work in nightclubs use the term ratios like it’s a word as common as valet. But ratio to the average person doesn’t mean what it means to a person working in nightlife. A ratio is simply the number of women to men. You always want to aim for a higher ratio.
It’s much more to anyone’s advantage to have more girls with them than guys. If it’s a group of all guys, it either takes longer to get in, costs more, or requires bottle service for entry. This is fine, obviously guys like to have their boys nights out. Ratios aren’t necessary, they just make getting in the door easier in every way. This is because there consistently are always more guys who seem to go to bars and clubs than girls. It’s very easy to have too many guys. And too many guys, otherwise known as a sausage party or sword fight, are notoriously just not fun for the guys or the girls. The ideal party for both guys and girls is to have more girls than guys if possible. It’s just psychology. So ratio is critical and the first thing judged in Hollywood nightlife in order to avoid a scene with too many guys and barely any girls. This can kill a night because people just won’t be excited to come back. Even whenever you pay ‘baller’ VIP status prices for bottle service, still the first question you are asked is what is your ratio. This is because even when getting bottle service the ratio still matters! You would assume that if paying VIP prices for premium service that it shouldn’t matter who you bring, hell you should be able to bring monkeys if you wanted for some bottle service prices. But that is not the case, on any given night, any given club, ratio almost always affects even bottle service prices. This shows how important ratio really is. The ideal night for any nightclub is to have the problem of too many attractive girls. This is the nightclub gold standard, because it is not easy to attain. It happens, it’s just not a given that it will and nightclubs need to strive for it nightly. So when somebody asks your ratio, now you can understand why it’s important.
Drais Hollywood
Drais Hollywood came on the scene in LA, dominated the most premium real estate in Hollywood within the new W hotel, and started with a bang trying to bring a little of their Vegas model to LA (sans the actual afterhours). At first, for the first couple of months, it worked. Drais was hot. Everyone wanted to book private events, corporate events, tables, see and be seen at Drais. Once the glory time ended Drais was one of the few clubs in LA to fully execute a sustainable plan. Supperclub LA is the only club to do a similar sustainable approach (just much better).
Drais has within the past few months hit what is close to rock bottom. If you ever look at their crowd waiting in line outside on any given Friday or Saturday night the crowd is nothing but out of towners in all different sorts of dress clearly identifying their out of town status. This is why Drais is the only club to put a distinct warning upon their events. Their warning is “Dress Code: DRESS TO IMPRESS! All Patrons Subject to Doorman's Discretion. Upscale Fashion Forward Attire. No fitted caps or printed shirts with offensive or aggressive graphics (i.e. Ed Hardy, Affliction, etc.)”
Distinct dress code is good. It’s almost impossible to know the true dress code of any given club on any given night ahead of time. In some circles hipster attire for the non-hipster crowd is trending with plastic glasses and jean shorts. In other circles dressing in dresses and heels for any event is a no-brainer. In other circles it’s urban couture with partial cut up and see through shirts and men with distinct labels. The fact that they have to clearly warn people to now in 2012 wear Ed Hardy in LA (where Ed Hardy was over in early 2011) shows who the clubgoers are.
The only good night is Sunday because it is hosted by Dim Mak. Drais Hollywood was the only club aside from Boulevard3 that attempted to refuse to use promoters. The reason promoters in Hollywood exist is to curate specific crowds. When a club doesn’t use promoters it’s highly likely they will not curate a specific crowd, particularly if they not a tiny sized club (such as Hyde lounge).
Even tiny sized Hyde lounge and Trousdale lounge uses Hollywood promoters. They have very distinct crowds on very distinct nights. Crowds are why people go out and why they rave the next day. It’s all about the people inside, it’s not about the club décor or drinks they serve. Drais went crashing because they refused to curate any specific crowd. And now they are left with randoms upon randoms.
Enough to the point where now they actually make people wait outside in line (standard in Hollywood) to seem like a big deal.. and then charge now a $50 no wait vip access ticket. So for $50 you can pay to not wait in line. Which is worth it, if Drais was worth it. The irony is Drais is the same force that makes you wait. So this is a new nightlife twist considering Drais Hollywood could very well decide to make people wait in line now not too look good to passerby traffic, but to make the crowd waiting in line pay an extra $50. Nightlife just got funnier.
Hollywood Nightlife – Which came first, the hipsters or the celebrities?
Hollywood Nightlife – Which came first, the hipster or the celebrities?
Hollywood nightlife was always synonymous with celebrities. Celebrities like to party in the clubs just like everyone else… it just so happens to be that LA is where you find a concentrated amount of celebrities. Not to mention the fact that they have more flexible schedules and disposable income than most working people, so going out becomes natural.
The Hollywood nightlife model has molded around celebrities nightlife habits. This is because people from out of town go out just to see celebs. So when a club first opens it is the hot spot, because newer = hotter in LA. And when it first opens it sets the stage for the rest of the club’s lifespan and style.
The question in Hollywood nightlife comes down to this: which came first, the hipsters or the celebrities? Believe it or not, celebrities are not actually the trendsetters. They have to answer to agents, managers, pr reps, contracts, etc all concerned with the celebrities image. The celebrity image is their brand. And their very livelihood. So the image is a business, and there are many people involved. They set trends to the public, but it’s actually trends put together by a team of masterminds behind it.
The real trendsetters (believe it or not) are the curiously despised hipsters. Hipsters who won’t even ever admit that they are hipsters. Admitting you are a hipster is rule #1 of violation and means you are not a hipster. Don’t ever expect them to admit any of this, including even being a self-identified hipster.
The hipsters hit the clubs as early as the celebrities, and they actually set the trends (without trying of course). The celebrities follow the hipsters. Hipsters follow nobody. People follow celebrities. This is why nightclubs cater to celebs at first. Not necessarily because they spend the most, but because people will come to that club after seeing it in magazines and TV long after the celeb no longer frequents that club.
So the answer to the question which came first, the hipsters or the celebrities? is actually the hipster. Celebrities follow. Models and bottles follow that and keep Hollywood nightlife alive and running. This is the Hollywood nightlife model and the hipsters are actually the ones who set the trendsetting stage whether they like it or not. For more info on Hollywood nightlife check out LAScenester.com for Hollywood nightclub event listings and more.
Hollywood nightlife was always synonymous with celebrities. Celebrities like to party in the clubs just like everyone else… it just so happens to be that LA is where you find a concentrated amount of celebrities. Not to mention the fact that they have more flexible schedules and disposable income than most working people, so going out becomes natural.
The Hollywood nightlife model has molded around celebrities nightlife habits. This is because people from out of town go out just to see celebs. So when a club first opens it is the hot spot, because newer = hotter in LA. And when it first opens it sets the stage for the rest of the club’s lifespan and style.
The question in Hollywood nightlife comes down to this: which came first, the hipsters or the celebrities? Believe it or not, celebrities are not actually the trendsetters. They have to answer to agents, managers, pr reps, contracts, etc all concerned with the celebrities image. The celebrity image is their brand. And their very livelihood. So the image is a business, and there are many people involved. They set trends to the public, but it’s actually trends put together by a team of masterminds behind it.
The real trendsetters (believe it or not) are the curiously despised hipsters. Hipsters who won’t even ever admit that they are hipsters. Admitting you are a hipster is rule #1 of violation and means you are not a hipster. Don’t ever expect them to admit any of this, including even being a self-identified hipster.
The hipsters hit the clubs as early as the celebrities, and they actually set the trends (without trying of course). The celebrities follow the hipsters. Hipsters follow nobody. People follow celebrities. This is why nightclubs cater to celebs at first. Not necessarily because they spend the most, but because people will come to that club after seeing it in magazines and TV long after the celeb no longer frequents that club.
So the answer to the question which came first, the hipsters or the celebrities? is actually the hipster. Celebrities follow. Models and bottles follow that and keep Hollywood nightlife alive and running. This is the Hollywood nightlife model and the hipsters are actually the ones who set the trendsetting stage whether they like it or not. For more info on Hollywood nightlife check out LAScenester.com for Hollywood nightclub event listings and more.
Finding a Sexy Hot Nightclub in Hollywood LA
If you are a party animal like your friends and you’re trying to find a sexy hot nightclub in Hollywood LA, one of the best things that you can do is to check popular clubs online. However, if your place has too many clubs to choose from, it may take a difficult time to choose the best ones. So, before your friends will arrive, you need to scout so you will not end up in embarrassment later on.
There are factors you need to consider in grading a club. Here are some of them. First, how it was designed. Nightclubs often set the mood for the customers. If there is too much lighting, you become too visible to many fellow customers. If it is overly designed, it creates too much stimulus. A good club has a balance of colors and some of the sexy hot nightclub in Hollywood LA has that. Lights and the paintings should also go together because it can influence the mood of the customers.
Second, safety. Once you are inside, ask yourself, “Do I feel safe?” Check out the entrance door and emergency exits. Are they accessible? If there will be an emergency, how is it handled by the manager? Are there any security guards or bouncers that will control the crowd in case a rowdy customer sets in? Are there any incidences of violence and how are they managed? You cannot have a good time if security is compromised.
Third, the music. Of course, this completes a sexy hot nightclub in Hollywood LA. If possible, check what type of music do they play? Do they have a DJ? Do they use digital music or vinyl? Do acoustics sound great or irritating? The sound that a nightclub plays has a great influence on the crowd.
Most importantly, the crowd. The mood is changed once the crowd sets in. What kind of crowd regularly goes in the club? Will you and your friends be able to blend in with the crowd? You might not want to set your foot on a club with a crowd that involves drugs or violent-loving people. Do not forget this criterion because this can save you and your friends later on.
And naturally, Food and Drinks. Usually some sexy hot nightclub in Hollywood LA offers a variety of food especially drinks but are there enough choices? Are they prepared clean? How do they serve it? How much do they cost?
And of course, service. How are the customers being treated? Do they have a fast and efficient service? Are the waiters and waitresses dress accordingly? Do they charge for the service? Do they have gimmicks that give your money’s worth?
So go now and start hunting the best sexy hot nightclub in Hollywood LA. If you are being attentive to your environment, then you are able to spot the best place that suits you and your friends. Let’s party and drink to that.
Having a GOOD Time at the club - What does that mean?
The reason people go out is to have a good time. This is in any country, in any area, across all different genres and cultures and even ages.
With all these different factors, what Exactly makes a “Good Time at the club”?
It’s the very business of nightclubs and bars to ensure a ‘good time’ for patrons. So it’s worth it for anyone working in nightlife anywhere across the globe to take time to think about the definition of a ‘good time’ and how to create it.
The two most encompassing reasons for going out are this.
A. Girls go out to:
(in order of importance)
1. Dress up / look hot
2. Dance
3. Have fun with their friends
4. Find a guy
5. Have funny stories to laugh about the next day
Yes, girls are looking for guys… obviously an all-girls club wouldn’t go over very well.
But dressing up and dancing are really what get’s girls excited, the guy factor is nothing out of the ordinary enough to be primary motivator. Girls get hit on everywhere. But the only times they get to dress up and drop it like it’s hot is at the club or on a date.
B. Guys go out to:
1. See hot girls
2. Get numbers
3. Get a hot girl that night
4. Have funny stories to laugh about the next day
5. Dance
Let’s also think about what clubgoers always are raving about after a good time at the club:
random single girl/guy: “there were soooo many hot guys/girls!!!”
random girl/guy: “the music was soooo good, we danced all night! I can’t even walk today!”
random guy: “It was bangin. there were chicks everywhere”
-memorable stories of any sort of out of the ordinary events-
Now maybe we can understand the HUGE importance of Hot Girl factor in Hollywood nightlife and why ratios exist. Guys go out to see hot girls. As many as possible. Guys are the ones who usually spend more overall and on the bottle service to attract girls like honey. What drives most big city clubs is bottle service revenue…not just bar sales.
Out of towners, this really is for you. Learn it. Don’t take it personally… it’s business!!
It’s all about ratios, hot girls and big spenders.
When you hop from club to club it’s amazing what different scenes you’ll find… and all are having a Great Time. Different people, different definitions of hot, different definitions of fun.
In one club a guy may see nothing but ‘hot chicks everywhere’ and hear great music.
A different guy may walk into the same club and see a bunch of dogs and crap music.
*Here it is… after all that hard reading work…. the definition of a ‘Good Time at the Club’.*
GOOD TIME: “Similar people in terms of appearance, socioeconomic status, values and culture with just enough variation to spice things up. A little, but not too much.”
(And similar people can be people you WANT to be similar too as well.. this is why Everyone wants to go to clubs celebrities are at)
For more info on clubbing, nightlife, or Hollywood club scene checkout LAScenester.com for more info or follow them @lascenestr
With all these different factors, what Exactly makes a “Good Time at the club”?
It’s the very business of nightclubs and bars to ensure a ‘good time’ for patrons. So it’s worth it for anyone working in nightlife anywhere across the globe to take time to think about the definition of a ‘good time’ and how to create it.
The two most encompassing reasons for going out are this.
A. Girls go out to:
(in order of importance)
1. Dress up / look hot
2. Dance
3. Have fun with their friends
4. Find a guy
5. Have funny stories to laugh about the next day
Yes, girls are looking for guys… obviously an all-girls club wouldn’t go over very well.
But dressing up and dancing are really what get’s girls excited, the guy factor is nothing out of the ordinary enough to be primary motivator. Girls get hit on everywhere. But the only times they get to dress up and drop it like it’s hot is at the club or on a date.
B. Guys go out to:
1. See hot girls
2. Get numbers
3. Get a hot girl that night
4. Have funny stories to laugh about the next day
5. Dance
Let’s also think about what clubgoers always are raving about after a good time at the club:
random single girl/guy: “there were soooo many hot guys/girls!!!”
random girl/guy: “the music was soooo good, we danced all night! I can’t even walk today!”
random guy: “It was bangin. there were chicks everywhere”
-memorable stories of any sort of out of the ordinary events-
Now maybe we can understand the HUGE importance of Hot Girl factor in Hollywood nightlife and why ratios exist. Guys go out to see hot girls. As many as possible. Guys are the ones who usually spend more overall and on the bottle service to attract girls like honey. What drives most big city clubs is bottle service revenue…not just bar sales.
Out of towners, this really is for you. Learn it. Don’t take it personally… it’s business!!
It’s all about ratios, hot girls and big spenders.
When you hop from club to club it’s amazing what different scenes you’ll find… and all are having a Great Time. Different people, different definitions of hot, different definitions of fun.
In one club a guy may see nothing but ‘hot chicks everywhere’ and hear great music.
A different guy may walk into the same club and see a bunch of dogs and crap music.
*Here it is… after all that hard reading work…. the definition of a ‘Good Time at the Club’.*
GOOD TIME: “Similar people in terms of appearance, socioeconomic status, values and culture with just enough variation to spice things up. A little, but not too much.”
(And similar people can be people you WANT to be similar too as well.. this is why Everyone wants to go to clubs celebrities are at)
For more info on clubbing, nightlife, or Hollywood club scene checkout LAScenester.com for more info or follow them @lascenestr
Just moved to LA and wondering about clubbing in Hollywood?
Just moved to LA and thinking about clubbing in Hollywood? You’re in for a treat! Clubbing in Hollywood is not like any other city, just like living in Hollywood.
Newcomers, bright eyed with big dreams flock here daily in the thousands. Adjusting to LA is not easy and adjusting to clubbing in Hollywood nightlife scene is no different. Just like in Hollywood you have to know someone to get in to the places worth going to. If you don’t know someone you have to drop a lot of money. If you have money or you have connections you can make things happen in LA. If you don’t, well, you are like 90% of the population and your chances are slim. So if you just moved to la and want to go clubbing in Hollywood like a rockstar you better read up!
First, figure out what kind of night you want whether you are new to LA or and just moved to LA or not. Do you want the R&B and hip hop club and crowd? Do you want the celebrity studded crowd? Do you want a rocker crowd?
Then, based on the crowd and style you want for the night you have to figure out your own status and priorities. First, figure out how your guy to girl ratio might affect things. Next, figure out how your budget might affect your first choice.
Next, figure out how much work going to the spot you first had in mind will be.
Will you have to wait at door for a while? Do you have to rsvp? Even if you rsvp might you still get rejected at the door? Is there a backup nightclub nearby that you and your friends can walk to?
Luckily clubbing in Hollywood allows you to walk to many other clubs since so many are so close to each other all in the same 90028 zipcode. But you may have the same issues at other nightclubs so learn your clubs ahead of time! A listing is available on LAScenester.com as well as a lot of behind the scenes info you can read up whether you just moved to LA or not.
Newcomers, bright eyed with big dreams flock here daily in the thousands. Adjusting to LA is not easy and adjusting to clubbing in Hollywood nightlife scene is no different. Just like in Hollywood you have to know someone to get in to the places worth going to. If you don’t know someone you have to drop a lot of money. If you have money or you have connections you can make things happen in LA. If you don’t, well, you are like 90% of the population and your chances are slim. So if you just moved to la and want to go clubbing in Hollywood like a rockstar you better read up!
First, figure out what kind of night you want whether you are new to LA or and just moved to LA or not. Do you want the R&B and hip hop club and crowd? Do you want the celebrity studded crowd? Do you want a rocker crowd?
Then, based on the crowd and style you want for the night you have to figure out your own status and priorities. First, figure out how your guy to girl ratio might affect things. Next, figure out how your budget might affect your first choice.
Next, figure out how much work going to the spot you first had in mind will be.
Will you have to wait at door for a while? Do you have to rsvp? Even if you rsvp might you still get rejected at the door? Is there a backup nightclub nearby that you and your friends can walk to?
Luckily clubbing in Hollywood allows you to walk to many other clubs since so many are so close to each other all in the same 90028 zipcode. But you may have the same issues at other nightclubs so learn your clubs ahead of time! A listing is available on LAScenester.com as well as a lot of behind the scenes info you can read up whether you just moved to LA or not.
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