Showing posts with label nightlife. Show all posts
Showing posts with label nightlife. Show all posts

Hollywood Promoters – Making Popularity a Business

Hollywood promoters are a hilarious example of how you can turn anything you want into a business.  Many promoters in Hollywood didn’t start out with a childhood dream of being a promoter.  Most are college educated with degrees in everything from business to engineering.  They end up falling into this career naturally because they are popular.

This is what happens.  If you bring many people of a certain quality to the club on a regular basis people notice.  And in time the ‘leader’ of groups will be approached by people such as other promoters or club managers.  The leader of the group suddenly is offered rewards and money for what he already does naturally, essentially being popular.  The more people that follow the promoter, the better they do.  The more people that listen to where is the coolest spot that night, the better the promoter does.

Each and every promoter in Hollywood has a certain style crowd.  Birds of a feather flock together.  So basically, people of similar types follow that promoter.  This ensures nightclubs specific crowds the night the promoter is working.  And all the promoter has to do is be as popular as possible.  Make as many friends as possible.  Network, party, and get to know people as much as possible.  Doesn’t sound like a bad job, does it?

Using Hollywood promoters is how a Hollywood nightclub ensures a good time.  If crowds clash too much, nobody has a good time and what happens is one crowd naturally leaves… trickling out one by one through the exit while the other crowd stays.  Crowd clash is a disaster.  The crowd is the natural following of the Hollywood promoters, and this is why they are critical.  Clubs can choose specific promoters to prevent crowd clash and ensure specific crowds and scene. 

If little boys knew that a career could be to throw parties, make as many friends (and especially girl friends!) as possible, to have free VIP treatment bottle service every night, and to make good money from it, many more little boys would grow up dreaming of becoming a nightclub promoter.  Unfortunately for little kids, nobody teaches anyone about this niche career. 

Hollywood Nightlife – Which came first, the hipsters or the celebrities?

Hollywood Nightlife – Which came first, the hipster or the celebrities?

Hollywood nightlife was always synonymous with celebrities.  Celebrities like to party in the clubs just like everyone else… it just so happens to be that LA is where you find a concentrated amount of celebrities.  Not to mention the fact that they have more flexible schedules and disposable income than most working people, so going out becomes natural.

The Hollywood nightlife model has molded around celebrities nightlife habits.  This is because people from out of town go out just to see celebs.  So when a club first opens it is the hot spot, because newer = hotter in LA.  And when it first opens it sets the stage for the rest of the club’s lifespan and style.

The question in Hollywood nightlife comes down to this: which came first, the hipsters or the celebrities?  Believe it or not, celebrities are not actually the trendsetters.  They have to answer to agents, managers, pr reps, contracts, etc all concerned with the celebrities image.  The celebrity image is their brand.  And their very livelihood.  So the image is a business, and there are many people involved.  They set trends to the public, but it’s actually trends put together by a team of masterminds behind it.

The real trendsetters (believe it or not) are the curiously despised hipsters.  Hipsters who won’t even ever admit that they are hipsters.  Admitting you are a hipster is rule #1 of violation and means you are not a hipster.  Don’t ever expect them to admit any of this, including even being a self-identified hipster.

The hipsters hit the clubs as early as the celebrities, and they actually set the trends (without trying of course).  The celebrities follow the hipsters.  Hipsters follow nobody.  People follow celebrities.  This is why nightclubs cater to celebs at first.  Not necessarily because they spend the most, but because people will come to that club after seeing it in magazines and TV long after the celeb no longer frequents that club.

So the answer to the question which came first, the hipsters or the celebrities? is actually the hipster.  Celebrities follow.  Models and bottles follow that and keep Hollywood nightlife alive and running.  This is the Hollywood nightlife model and the hipsters are actually the ones who set the trendsetting stage whether they like it or not. For more info on Hollywood nightlife check out LAScenester.com for Hollywood nightclub event listings and more.

Nightlife Websites and their Biggest Problem

The reason so many nightlife websites start and just stop before they even get complete is because of one major hurdle.   

Accuracy.  It's nearly impossible for one person or people starting a website to maintain accuracy in nightlife events.  It doesn't matter if that person has worked in or lived/breathed nightlife for the past 10 years. The reason is because their opinion will still always be skewed and this is why..
Nightclubs and nightlife operate off of what's hot. What is hot IS what is happening.  Everyone wants to know what's happening. AKA hot.   

The problem is that different types of people find different scenes hot.  So one group of people, for example serious hip hop lovers, will find one club totally popping, while another group of people, lets say top 40/mainstream lovers, will find another club that same exact night totally raging.  2 clubs are 'the hottest'.  Wait. But then what really is the hottest that night?  See... this is where the problems start.

The way LAScenester.com has set out to solve this problem is to utilize all the different people working in nightlife, such as the promoters, to say what is going on.  LAScenester.com never actually says which 1 spot is hottest.  All that it does is give as much detailed information about nights as possible, such as music style, dress code, door factor, and how to get in including who to contact.

With this information people can figure out their scene.  House lovers can find their scene, dubsteppers can find their scene, hip hop lovers can find their scene... there is something for everyone.  It's the hottest scenes of each.  You can also tell what are going to be hot scenes based on the flyer, what is happening at the club that night and door factor.

Note that door factor alone doesn't mean anything because sometimes good indie underground scenes might have a non 'good luck' door... but that doesn't mean that there you won't find celebs, tastemakers or real 'scenesters', or just plain old great people and a cool scene.

Hollywood Nightlife and Nightclubs

There are many clubs in Los Angeles, and Hollywood nightlife and nightclubs is where you will surely find it hard to keep your eyes and mouth shut. Once you enter a club, you will be mesmerized by modern paintings, gorgeous furniture and music that will definitely keep the night alive.

Most of the people go to this place to celebrate, to spend some good time with friends for a drink, and to have fun and unforgettable night. Hollywood nightlife and nightclubs are also a place where you get to see different kinds of people. You may also come across gorgeous people of all ages from designers and soon to be actors taking pleasure in drinking their mandarin gimlets or lavender martinis. During the summer, some clubs will organize a poolside parties. The pool comes with tented cabanas beside it.

Although there are many options in Hollywood nightlife and nightclubs that will surely offer a good time, there are some lounges that will also give you a time to chill like Ecco Ultra Lounge which is found near Hollywood and it is L.A.’s first eco-friendly lounge.  You get to enjoy a one of a kind nightlife at the same time all while being environment conscious.  The building is built from recycled materials making it a green lounge. It is assessed to carbon offset at about 180,000 tons per year. Also, the lounge is powered by the Los Angeles Department of Water & Powers Green Power Resources.  The urinals use the waterless technology, recycled steel air pressure toilets – very energy efficient, and an insulation that reduces 20% of the lounge’s energy consumption, just an insight for those people who are concerned in the environment. For people who are conscious in their diet or food intake, there are a lot of organic dishes to choose from in their menu list.  In terms of drinks, there are fine liquors also. 

Hollywood nightlife and nightclubs are not only for party and music. They also have themed clubs fit for your taste. But if you are looking for something of Asian theme, you can go to Geisha House  Geisha House is a Japanese influenced place, which is located in the middle of the Hollywood nightclub scene. It offers food and drinks that you cannot find in any other bars in the city and has been around for years. 

If you really are a party animal and definitely like the lights and the beats, Hollywood nightlife and nightclubs in L.A. is surely where you belong. If you want to enjoy your time with famous celebrities and interior designers, Hyde or Teddys is for you. Indeed, Los Angeles is where the party is. Nightclubs in Hollywood will positively rock your body and your nightlife will never be the same.